Three Steps to Successful SME Interviews

Learn how to interview Subject Matter Experts (SMEs) like a pro!

Please join the STC-MGL and STC Ohio chapters for our next collaborative program “Three Steps to Successful SME Interviews” presented by Nicky Bleiel, STC Fellow.

Interviewing subject matter experts is one of the most important skills needed for success as a technical communicator. During this program, Nicky will discuss how to cultivate sources, write questions, and keep cool during an interview. You’ll learn what to say and what words to avoid–and how to conduct an interview asynchronously. Nicky has interviewed many SMEs, as well as tech comm luminaries (including David Pogue, Dr. John Carroll, and Kathy Sierra), and she will share her experience with you.


Wednesday, December 8, 2021

7–8:30 p.m. ET






  • STC-MGL or Ohio STC Chapter member: $0
  • STC student member: $0
  • STC member: $10
  • Honorary organization members (e.g., UXPA): $10
  • Non-member: $15

About Nicky


Nicky Bleiel is a Lead Information Developer at Innovative Systems. She is a Fellow and Past President of the Society for Technical Communication and has more than 20 years of experience writing and designing content for software products in a variety of industries. She has interviewed a number of experts in technical communication, including John Carroll, David Pogue, Kathy Sierra, and Nancy Duarte; and was Guest Editor of the all-interview “Legends of Technical Communication” issue of STC’s Intercom magazine. She is a popular speaker at many conferences, including the STC Summit, tcworld, WritersUA, CIDM, CPTSC, IEEE ProComm, and LavaCon; and has been published in STC’s Intercom, tcworld magazine, ISTC Communicator, and more. See for a list of her talks and articles.