Fall Book Club – Everyday Business Storytelling
Tuesday, November 12, 7:00 pm–8:30 pm
Grab your cozy slippers and join us for a virtual book club! We’ll be reading Everyday Business Storytelling by Janine Kurnoff and Lee Lazarus and discussing it on November 12.
There are many options for getting the book, check your library, buy from a local bookstore, buy it used on Amazon, buy the eBook… price ranges $15-35 depending on source and format.
About the Book
In Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world’s top brands―including Colgate-Palmolive, Nestlé, T-Mobile, Medtronic and Meta―bring clarity and meaning to their business communications. Whether you’re building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs.
About the authors
Since 2001, Silicon Valley-bred sisters Janine Kurnoff and Lee Lazarus have helped teams at the world’s top brands—including Facebook, Nestle, Marriott, T-Mobile, and Medtronic—become strategic visual communicators. Lee and Janine founded The Presentation Company (TPC) after seeing talented business people miss opportunities to up-level the conversation because their ideas lacked clarity and meaning. They believe that business storytelling is the single greatest way to amplify the impact of your message.