2020 STC Virtual Summit Recap

The 2020 STC Summit was different than years past — this year there was no travel to a new city, no dinners out, and no late nights at the hotel bar — but what we got more than made up for that. In the switch from in-person to virtual, the number of attendees went down, but those of us who attended had a blast! Just over 400 people attended Summit over four days to take in more than 90 education sessions, 2 keynotes, the virtual expo hall, live music from several artists, trivia night, a virtual escape room, tech comm story time, networking lounges, honors ceremony, bookstore, and a fantastic afterparty. In addition, attendees chatted on two Slack channels, organized impromptu Zoom meetings, and have kept the excitement going after Summit with virtual game nights, a Slack channel for crafters, and more networking than ever before. Continue reading “2020 STC Virtual Summit Recap”

Virtual End-of-Year Networking Event

Please join us on Thursday, June 18, to celebrate the end of our successful 2019–2020 program year!

During this networking event we’ll share our personal highlights and accomplishments as a chapter, recognize outstanding contributions from council members, and introduce you to the new 2020–2021 STC Michigan Great Lakes chapter executive council.


Thursday, June 18
6:00–7:30 p.m.


Virtual using Zoom

Register Here!

I am registering for the networking event discussed in the post Virtual End-of-Year Networking Event.

STC Michigan Great Lakes Chapter Election Results

The 2020-2021 results of the STC Michigan Great Lakes Chapter Council Election are in! Many thanks to everyone who voted.

The STC Michigan Great Lakes chapter council officers for the 2020–2021 program year are:

  • Co-Presidents: Peggy Frizzo and Lynnette Pryce
  • Immediate Past President: Katherine Baeckeroot-Pavlovic
  • Vice President: Shannon Lewis-Hillstrom
  • Co-Treasurers: Pat Martz and Stephanie Sines
  • Secretary: Nikita Kennard


  • Membership Manager and Social Media Manager: Kelly Smith
  • Event Registration: Heather Shelley
  • Nominations Committee: Maryann Bowen and Alison Phillips

We thank all of our volunteers council members and committee members for offering their time and talent to lead our chapter during our transition year!

Webinar: Mastering Your Website

Join us on Thursday, June 4, 2020, for the webinar, Mastering Your Website, presented by Timothy Esposito.

About the Webinar

You have created your domain, selected a hosting company, and installed WordPress. Your site is up and running, but is fairly straightforward and simple, and missing its 15 pieces of flair. Learn how to improve your site by integrating social media, mail lists, event calendars, and more. Go under the hood and tighten security, scan for viruses, have Google analyze your site visits, optimize for search engines, and FTP files to/from your web server. Work towards mastering your website!

About the Audience

This webinar is for those currently serving as webmasters, are incoming webmasters, or are interested in learning more about using WordPress and cPanel for their website.

About Our Speaker

Timothy Esposito is the incoming STC Secretary and an STC Fellow with over 20 years of technical communication experience. He has been the President, VP, treasurer, webmaster, and scholarship manager of the STC Philadelphia Metro Chapter. He lives just outside Philadelphia with his wife and son.


Thursday, June 4, 2020
7–8:30 p.m.

Please register by the close of business Wednesday, June 3, so that we have time to send you the login information prior to the event.




  • Students: free
  • STC members*: $10
  • Non-members: $20

* Honorary members for the evening: employees of the sponsoring organization and members of partner organizations (UXPA, CHI, and ASTD)

Virtual Book Club Meets May 21

Our next virtual book club is just around the corner! We’ll be meeting on Thursday, May 21 from 7–8:30 p.m. in the book_club channel in Slack.
During this event, we will discuss Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss. If you haven’t grabbed your copy of the book yet—there’s still time! Even if you don’t finish the book, you’re more than welcome to join in on the discussion. What better way to spend your quarantine than discussing grammar and punctuation with other tech comm professionals?

We hope you will join us!


Thursday, May 21
7–8:30 p.m. EST


Book_club channel in Slack

Register Here!

Please register by 5:30 p.m. EST on Wednesday, May 20. We will send you instructions on how to join us.

I am registering for the meeting discussed in the post Virtual Book Club Meets May 21.

About the Book

You guessed it: this book is all about punctuation and grammar. In her book, Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, Lynne Truss takes us on a journey to discuss the history of italics, hyphens, commas, apostrophes, and more. She uses humor and hyperbole to explain how vital accurate grammar and punctuation are to our understanding of information. Her philosophy is replete with comical examples, so even if you don’t find yourself a strict grammarian, you might get a laugh out of those who do.

About the Author

Throughout her career, Lynne Truss has been a journalist, author, broadcaster, editor, and more. Although she claims not to be a “grammarian,” she cares deeply about the state of the world’s grammatical literacy and continues to fight the good grammar fight. For more information, you can visit Lynne Truss’s website.

Using Content Strategy to Improve Your Technical Writing

At first glance, the term “content strategy” might seem a bit ambiguous. Content strategy is a broad term, one that could be filled with numerous meanings, depending on the context in which it is used. In the webinar What Every Technical Communicator Should Know About Content Strategy, speaker Guiseppe Getto described this concept as twofold, where content describes the information that people actually see, and strategy describes the means for achieving a goal. Continue reading “Using Content Strategy to Improve Your Technical Writing”

What Every Technical Communicator Should Know About Content Strategy

Join us on Tuesday, April 21, for the webinar “What every technical Communicator should know about content strategy,” presented by Guiseppe Getto.

Technical content is often the most valuable content we have at our disposal as technical communicators—and the most underutilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis. In this webinar, you’ll learn the secrets to leveraging your existing technical content into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information! You’ll also receive a ton of resources, including exclusive access to information from Guiseppe Getto’s new book, Content Strategy in Technical Communication.

In this webinar, you’ll learn:

  • What content strategy is and how it can help you be a better technical communicator
  • Why technical content is essential for the customer journey
  • What types of technical content consumers are most hungry for
  • What channels you should be using to deliver your technical content right into the laps of prospective and returning customers
  • We hope you will join us!

About our Speaker

Guiseppe Getto is an Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm. He consults with small businesses and nonprofits from a variety of industries who want to develop better content, better SEO, better writing, better websites, better user experiences, and better reach for their target consumers. He has taught at the college level for over fifteen years. During that time, he has also consulted and formed research and service-learning partnerships with many nonprofits and businesses, from technical writing firms to homeless shelters to startups. He is also a poet. His first book, Familiar History, is currently available from Finishing Line Press. Read more about him at: http://guiseppegetto.com.


Tuesday, April 21, 2020
7–8:30 p.m.

Please register by Monday, April 20, so that we have time to send you the login information prior to the event.




  • Students: free
  • STC members*: $10
  • Non-members: $20

* Honorary members for the evening: employees of the sponsoring organization and members of sister organizations (UXPA, CHI, and ASTD)