Written by Thomas Glennan
Most STC/SM program meetings provide the opportunity to learn about new technologies, skills, or applications in the field of technical and professional communication. At the most recent meeting, however, held September 22 at Lawrence Technological University (LTU), attendees not only learned about some of the principles and concepts behind effective web design; they also participated in a workshop that would contribute to the actual redesign and improvement of the chapter’s own web site. And the chapter gained additional insight and feedback into what information and features potential web site users might want and need from the chapter. Not a bad way to spend a Saturday morning for all involved.
The presentation/workshop was presented by Ms. Pamela Finger, a graduate student in LTU’s Master of Science in Technical and Professional Communication (MSTPC) program, and Ms. Pat Gomez Martz, STC/SM chapter webmaster and Pamela’s practicum advisor at LTU. The meeting/workshop began with a brief review of the design and content of the previous web site. The elements of the web site needing attention or improvement were reviewed, including the lack of a central, focused format; its cluttered appearance and layout; and the use of tables in its construction. Pat then discussed the cosmetic and structural changes that have been made to date, many of which were enabled by the CSS stylesheet in the new web site. Not only have these changes improved the usability and navigability of the web site, but they have reduced its size by 87% as well, reducing its cost and complexity.
Before moving on to a discussion of additional changes and revisions to improve the web site further, the meeting attendees participated in a couple of small group activities. These included a questionnaire on the usability and features of the previous web site, and an exercise for grouping or organizing potential website topics or categories in a format that would be logical and user friendly. This data will be compiled and analyzed by Pamela and Pat as they continue their research and investigation into additional chapter web site enhancements, in conjunction with Pamela’s practicum on this topic.
The meeting then transitioned into a group review and evaluation of the web site changes that have been made to date, and their effectiveness and appeal to the meeting participants. Discussion focused on a variety of the considerations and challenges that must be considered when developing a web site and blog, including the desirability of search windows, how to design for mobile applications, how to manage responses to material posted on the blog, and the metrics for measuring blog traffic. Time was also spent with a live, online review of the web sites and blogs maintained by other STC chapters.
These survey and exercise results, along with the discussion and suggestions from the workshop, will now be used by Pamela and Pat to make recommendations to the Southeast Michigan chapter for further improvements to the web site and blog. Will the feedback and suggestions from this workshop and everyone’s hard work pay off? Keep an eye on this web site, and the changes to come, to decide for yourself.